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About us

Our Drivers' Journey


 The Pink Unity Rides initiative began with a vision to empower the tribal women of Ekta Nagar (Kevadia). Our drivers belong to the Tribal community, indigenous to this region with deep roots in Gujarat's cultural heritage.

Each of our women drivers has undergone rigorous training in:

  • Professional Driving Skills: Comprehensive e-rickshaw operation and road safety
  • Tourist Guide Training: Knowledge about Statue of Unity, local attractions, and tribal culture
  • Language Skills: Communication in Hindi, Gujarati, and basic English
  • Customer Service: Hospitality and professional conduct with tourists
  • Emergency Response: First aid and crisis management

Most of our drivers are mothers, sisters, and daughters who have broken traditional barriers to pursue this profession. They take immense pride in showing tourists their homeland while earning a dignified income for their families.

By choosing Pink Unity Rides, you're not just booking a ride – you're supporting education for their children, healthcare for their families, and dignity in their work.

Community Impact


• Providing sustainable income to 50+ tribal families in Ekta Nagar.

• Breaking gender stereotypes in the transport sector

• Creating role models for young girls in tribal communities

• Contributing to the economic growth of Kevadia region


View All Our Amazing Woman Drivers


Ankita Tadvi

Pink Rickshaw Drivers 

3+ years of safe driving within SOU campus            Strong knowledge of all tourist routes & attractions Friendly, disciplined, and tourist-focused service, Trained in safety and electric vehicle handling

Manisha Tadvi

Pink Rikshaw Driver

4+ years of safe driving within SOU campus           Strong knowledge of all tourist routes & attractions Friendly, disciplined, and tourist-focused service,    Trained in safety and electric vehicle handling

Devika Tadvi 

Pink Rickshaw Driver

4+ years of safe driving within SOU campus          Strong knowledge of all tourist routes & attractions Friendly, disciplined, and tourist-focused service, Trained in safety and electric vehicle handling

Jyoti Tadvi

Pink E rickshaws Drivers 

4+ years of safe driving within SOU campus          Strong knowledge of all tourist routes & attractions   Friendly, disciplined, and tourist-focused service, Trained in safety and electric vehicle handling